Banking market entry into Vietnam

Vietnam’s banking sector has shown significant improvement which results from stable inflation and interested rate

FMCG business consultant in Vietnam

With increasing disposable income, rising living standard, stable GDP and economic growth, young population and low inflation

Real Estate business consultant in Vietnam

Hundreds of millions of dollars are waiting to pour into Vietnam real estate market in most segments.

Oil Gas business consultant in Vietnam

Vietnam oil and gas industry has a great potential as it plays a vital role in Vietnam’s industrial development.

Hiển thị các bài đăng có nhãn Investment into Vietnam. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Investment into Vietnam. Hiển thị tất cả bài đăng

Thứ Hai, 28 tháng 6, 2021

The Middle Class of Vietnam Increased Sharply| ANT Consulting

The top concern of foreign investors seeking to expand their business in Vietnam is the growing middle class, an important part of the Vietnam consumer market.

The middle class is not only an important part of the market, they are becoming the loyal customers of many foreign businesses, operating in all kinds of sectors in Vietnam. According to UPS Vietnam Managing Director, Vietnam’s middle class is buying more and more cross-border goods. This company invests in vehicles to deliver the items that these middle-class customers ordered from US, UK to their houses.

Accordingly, cross-border e-commerce is growing fast. More and more e-commerce companies are sourcing in Vietnam. In contrast, the middle class of Vietnam also shopping online at foreign websites.



According to experts, Vietnamese middle class people have monthly income of 15 million VND (equivalent to about 700 USD) or more. By 2020, the country is expected to have 44 million middle class people. According to the Center for Consumer Studies and Customers of Boston Consulting Group (US), the “middle class and wealthy” of Vietnam are people who earn an average of 714 USD a month or more.

The Brookings Institute studies showed that the growth rate of the Vietnamese middle class in the period from 2005 to 2015 is more than 14% per year. It is estimated that in the period from 2016 to 2020, this number will continue to increase by 4 percentage points, equivalent to over 18% per annum.

Compared with other Southeast Asian countries, the growth rate of the Vietnamese middle class is among the highest. For example, in the period from 2016 to 2020, the middle class in Malaysia and Thailand increased by more than 4%, Indonesia increased by nearly 12%, and Singapore only increased by 3% per year.

By 2015, the total consumption of the global middle class is 34.8 billion USD. Brookings Institute estimates that by 2030, this number will almost double. By 2030, the global middle-class consumption may increase by 29,000 billion USD compared to 2015. The today’s low-income countries such as India, Indonesia and Vietnam will create a market with total consumption increased by 15 trillion USD compared with the current rate.

Not only increasing in number, the change in the money and spending perspectives of the middle class is also an attractive point. This creates a change in many industries, from food to banking.

Vietnamese consumers are changing their lifestyle very fast and they are increasingly willing to spend on large items aimed at improving their lives. According to a Nielsen report, the percentage of people saving money in quarter II/2017 decreased more than 13% from the previous quarter and just behind Thailand, Singapore and Indonesia.

According to PwC Vietnam, the fast-growing middle class in the country will accelerate the demand for more sophisticated banking services, such as insurance through banking and asset management. Along with that, cashless payments will have the opportunity to grow.

Moving from cash payment to cashless is an indispensable trend. We see many banks in Vietnam are shifting their focus to retail banking thanks to the increased spending of young people. The developing technological infrastructure facilitates the transition from a cash economy to a cashless economy.

Chủ Nhật, 27 tháng 6, 2021

Singapore Investment Imprint in Vietnam Industrial Real Estate | ANT Consulting

With the impact of free trade agreements and capital inflows into Vietnam, Vietnam industrial real estate and logistics are the segments that have grown most rapidly recently.

As a multidisciplinary investment group of Singapore, Sembcorp Development entered Vietnam very early. In 1996, Sembcorp shook hands with Becamex IDC Vietnam Company to establish a joint venture: Vietnam – Singapore Industrial Park (VSIP).

Up to now, VSIP has developed a total of 9 VSIP projects across the country, with a total land fund of more than 8,600 ha, providing production infrastructure for nearly 900 enterprises with a total investment of more than 15 billion USD.

In addition to industrial parks, VSIP is also a pioneer in the construction of urban services and commercial areas, which are planned synchronously along the industrial zones. Currently, VSIP has been developing dozens of such projects to serve the community of experts, employees and local workers as well as industrial zones developed by VSIP.

Also coming from Singapore, Ascendas joint venture with Protrade Company to develop and manage the 500-hectare Protrade International Industrial Park in Binh Duong province and Saigon OneHub Project located in Ho Chi Minh City High-Tech Park (SHTP).

The Protrade International Industrial Park project is built according to international quality standards with a centralized wastewater treatment plant, full facilities, complete infrastructure, providing ready-built and custom-built factories.

Meanwhile, OneHub Saigon is a commercial office complex with an area of 12 hectares, located at the gateway of SHTP.

Designed to meet international green standards, the complex is an ideal choice for companies in information technology, high technology and supporting industries…

Many foreign investors are actively looking for investment opportunities in Vietnam’s industrial real estate market. In particular, many investors chose Binh Duong and Dong Nai to establish manufacturing companies, thanks to the availability of a foundation for production development.

Boustead Projects Limited launched its first ready-built factory project in Nhon Trach 2 Industrial Park in 2018. The factory at phase 1 covers an area of 6 hectares, has been designed and built under the supervision of the team of experts. Currently, this investor is implementing phase 2, with many sustainable and environmentally friendly solutions. This phase is expected to complete and welcome tenants in the third quarter of 2021.

In addition, Mapletree Group, another Singaporean investor, owns and manages total assets of more than 1 billion SGD (719.2 million USD) worth of assets in Vietnam, with a section stretches from Hanoi, Ho Chi Minh City, Binh Duong and Bac Ninh, with 8 real estate and logistics projects.

The wave of shifting and expanding production of foreign investors, including Singaporean investors, is opening great opportunities for Vietnam’s industrial real estate.

In particular, the Covid-19 outbreak caused supply chain disruptions and made international investors more interested in expanding plans, setting up company, branches or production facilities in Southeast Asian countries, in which Vietnam is a reasonable investment destination.



According to Senior Director of Savills Vietnam, Vietnam is always an attractive destination for foreign businesses with a young, more mobile workforce than some other countries in the region, reasonable labor costs.

In addition, there are advantages such as infrastructure, seaports, upgraded transportation system, political stability…

According to the latest report of JLL Real Estate Consulting Company (Vietnam), the total leased land area of ​​the southern provinces is at 25,045 ha in the second quarter of 2020. Supply is filling up rapidly due to soaring demand. Land rent in industrial zones averaged 106 USD / m2 / rental cycle, up 9.7% over the same period last year. The rental price of the ready-built factory is stable at 3.5 – 5 USD / m2 / month.

While the pandemic remains a threat, rental negotiations and new requirements are expected to continue to stall until the end of 2020. However, experts say, the market will quickly recover. right after the situation is under control. A strong industrial development base coupled with an ongoing diversified sourcing trend promises to help bring Vietnam to a new level in the industrial property development market.

Thứ Sáu, 18 tháng 6, 2021

Nothing Can Stop Investors Coming to Vietnam | ANT Consulting

Many foreign investors have once again affirmed the attractiveness of Vietnam as an investment destination.

It is no coincidence that the Vietnam Intensive Online Conference, recently held within the framework of Standard Chartered Bank’s ASEAN-focused investment attraction series, took the theme “Vietnam – Rising star”.



A survey showed that 38% of enterprises surveyed said that they would consider expanding their supply chain in Vietnam. This is the highest rate among ASEAN countries.

With strong fundamentals such as a young, dynamic and tech-savvy population, a growing domestic market, a growing middle class and an open economy, Vietnam continues to deliver attractive investment opportunities. However, it is equally important to manage risk especially in understanding business partners through corporate intelligence investigation, background studying, adverse media search.

Many multinational corporations have been interested in establishing business investments in Vietnam in order to take advantage of the close geographical distance and the ability to connect with ASEAN to promote business activities.

According to data provided by the Japan Trade Promotion Organization (JETRO), more than 40% of the total of 3,500 Japanese enterprises surveyed said they were considering expanding operations in Vietnam, to set up company within the next three years.

A Memorandum of Understanding (MOU) has just been signed between the Foreign Investment Agency (Ministry of Planning and Investment) and JETRO. The agreement was awarded in the witness of Vietnam Prime Minister on September 7th 2020, confirming the great efforts of both the Foreign Investment Agency and JETRO in implementing measures to promote Japanese investment in Vietnam.

Thứ Hai, 21 tháng 10, 2019

Assistance to Set-up Business in Vietnam


Foreign investors could make direct investment in Vietnam through setting up one hundred per cent (100%) capital of foreign investors, or establishing joint venture between domestic and foreign investors, or  investing in the contractual forms of: BCC, BO, BTO, and BT.
Types of enterprise for foreign investors to invest in Vietnam are as following:
Limited Liability Company is a form of enterprise which is established by contributing of members.  A member shall be liable for the debts and other property obligations of the enterprise within the amount of capital that it has undertaken to contribute to the enterprise.
Limited liability companies are regulated by two types:
–    One member Limited Liability Company is an enterprise owned by one organization or individual;
–     Limited Liability Company with two or more members is an enterprise owned by organizations or individuals, in which the number of members shall not less than two members and not exceed fifty.
Organizational and management structure of Limited Liability Company normally comprise of a Member’s Council, General Director or Director.
Joint Stock Company is an enterprise which has charter capital divided into equal portions called shares.   The minimum number of shareholders shall be three and there shall be no restriction on the maximum number.
Shareholders shall be liable for the debts and other property obligations of the enterprise only within the amount of capital contributed to the enterprise.
Joint Stock Companies may issue all types of securities to raise funds.  Founding shareholders must together register to subscribe at least twenty per cent (20%) of the number of ordinary shares which may be offered for sale.
The main difference between Joint Stock Company and Limited Liability Company is the Joint Stock Company can raise funds by offering shares or securities.  In addition, an enterprise tends to join the Stock exchanges or public company must be a Joint Stock Company.  Management system of Joint Stock Company is more complicated than Liability Company.
A partnership is an enterprise which must be at least two members being co-owners of the company jointly conducting business under one common name.  In addition to unlimited liability partners, there may be limited liability partners.
Unlimited liability partners must be individuals who shall be liable for the obligations of the company to the extent of all of their assets.  Limited liability partners shall only be liable for the debts of the company to the extent of the amount of capital they have contributed to the company.
A foreign business entity or a foreign trader is allowed to establish Representative Office in Vietnam.
Representative office of a foreign business entity in Vietnam (referred as “Representative Office”) means a subsidiary unit of the foreign business entity, established in accordance with the law of Vietnam in order to survey markets and to undertake a number of commercial enhancement activities permitted by the law of Vietnam.
Representative Office will need to apply and obtain the establishment license; and have a seal bearing the name of the representative office.
Representative Office is not allowed to directly conduct profit making activities in Vietnam (i.e: the execution of contracts, direct payment or receipt of funds, sale or purchase of goods, or provision of services), but the representative Office is permitted to
  • To operate strictly in accordance with the purposes, scope and duration stated in the license for establishment of such representative office;
  • To rent offices and to lease or purchase the equipment and facilities necessary for the operation of the Representative Office;
  • To recruit Vietnamese and foreign employees to work for the Representative Office in accordance with the law of Vietnam;
  • To open accounts in foreign currency and in Vietnamese Dong sourced from foreign currency at banks which are licensed to operate in Vietnam, and to use such accounts solely for the operation of the Representative Office.
The Branch of a foreign business entity in Vietnam (referred as “The Branch”) means a subsidiary unit of the foreign business entity, established in accordance with the law of Vietnam in order to enter into contracts in Vietnam and conduct activities being the purchase and sale of goods and other commercial activities consistent with its license for establishment in accordance with the law of Vietnam and any international treaty to which the Socialist Republic of Vietnam is a member.
The Branch will need to apply and obtain the establishment license; and have a seal bearing the name of the Branch.
The Branch is permitted to conduct activities being the purchase and sale of goods and other commercial activities consistent with its license for establishment in accordance with the law of Vietnam and any international treaty to which the Socialist Republic of Vietnam is a member.
Business co-operation contract (BCC) means the investment form signed between investors in order to co-operate in business and to share profits or products without creating a legal entity.
Build-operate-transfer contract (BOT) means the investment form signed by a competent State body and an investor in order to construct and operate commercially an infrastructure facility for a fixed duration; and, upon expiry of the duration, the investor shall, without compensation, transfer such facility to the State of Vietnam.
Build-transfer-operate contract (BTO) means the investment form signed by a competent State body and an investor in order to construct an infrastructure facility; and, upon completion of construction, the investor shall transfer the facility to the State of Vietnam and the Government shall grant the investor the right to operate commercially such facility for a fixed duration in order to recover the invested capital and gain profits.
Build-transfer contract (BT) means the investment form signed by a competent State body and an investor in order to construct an infrastructure facility; and, upon completion of construction, the investor shall transfer the facility to the State of Vietnam and the Government shall create conditions for the investor to implement another project in order to recover the invested capital and gain profits or to make a payment to the investor in accordance with an agreement in the BT contract.
Foreign investors may sign BOT, BT and BTO contracts with a competent State body to implement infrastructure construction projects in Vietnam. Typically, the contracts are for projects in the fields of transportation, electricity production, water supply, drainage and waste treatment.
The rights and obligations of the foreign investor will be regulated by the signed BOT, BT and BTO contract. The Government encourages both public- and private-sector investors to participate in BOT, BTO and BT in the following sectors:
(i)  Construction, operation and management of brand-new infrastructure facilities; and
(ii) Renovation, expansion, modernization, operation and management of the existing infrastructure facilities such as:
•     Roads, bridges, tunnels, and ferry landings;
•     Railway bridges and railway tunnels;
•     Airports, seaports and river ports;
•     Clean water supply systems; sewage systems;
•     Wastewater, waste collecting and handling systems;
•     Power plants and power transmission lines;
•     Infrastructure works of health service, education, training, career training, culture, sport and offices of State agencies; and
•     Other projects as may be determined by the Prime Minister

Thứ Tư, 9 tháng 10, 2019

Alibaba from China Acquires Lazada Vietnam


Recently, there is a trend that foreign company comes and buy company in Vietnam, in order to expand their business operation and also set foot in Vietnam market, where is emerging as a potential market of the area.
Alibaba Group – China’s giant technology corporation has spent 1 billion USD to acquire Lazada, thereby officially set foot in the online sales market of Vietnam.
On April 12th 2016, the China’s giant technology group named Alibaba Group announced that it has reached an agreement to acquire the control of e-commerce platform in Southeast Asia, which is Lazada with an amount of 1 billion USD , thereby officially set foot in Vietnam.
The transaction includes an investment of 500 million USD in Lazada’s newly issued equity and the repurchase of shares of some Lazada’s shareholders include Rocket Internet SE, Tesco Plc and Investment AB Kinnevik with a total investment value of Alibaba reach approximately 1 billion USD.
This acquisition is expected to help worldwide brands and distributors that are trading on the platform of Alibaba, as well as local vendors can reach the consumer market of Southeast Asia. In addition, Alibaba deal with a certain number of shareholders of Lazada, giving Alibaba the right to purchase and shareholders the right to sell its remaining shares in Lazada at the market prices in 12-18 months after the completion of the transaction.
Lazada is headquartered in Singapore, which was founded and operated by Rocket Internet SE from Germany. The company carries out e-commercial activities in Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
According to Bloomberg, the deal came from the objectives set by the billionaire cum Alibaba’s chairman Jack Ma, targeting at least half of company revenue comes from markets outside of China.
Through the deal with Lazada, Alibaba generate more revenue from sale of clothing and electronics in 6 regional markets in Southeast Asia where Lazada if operating, including Vietnam.